Methodology

How the DFW Auto Marketing Awards Work

A transparent combination of public review data, community nominations and independent judging — built for Texas drivers and shops.

180

Reputation Endurance

Measures a shop’s complete Google review history — volume, longevity and consistency of ratings over time. Long-standing, steady reputations score highest.

100

Review Momentum

Looks at the most recent 90 days: how many new reviews arrived and how customers rated their visits. It rewards shops delivering great service right now.

20

Review Quality

Evaluates the depth and detail of reviews and how professionally the owner responds. Thoughtful, specific feedback signals a trustworthy shop.

300

Total Trust Score

Shops are ranked within their city and repair category. Scores refresh periodically during the awards season. Community nominations are used to select finalists and break ties.

See Your Shop’s Score
Awards Timeline

The 2027 Awards Season

1

Nominations Open

Drivers nominate shops online. Shop owners claim listings and review their scorecards.

2

Scoring

Trust Scores are finalized for every eligible shop by city and category.

3

Finalists & Judging

Top shops are announced as finalists and reviewed by the judging panel.

4

Winners Announced

Winners are celebrated with awards, digital badges and a community spotlight.

Exact dates are published in the Official Rules.

FAQ

Frequently Asked Questions

Is the DFW Auto Marketing Awards program statewide?

Yes. Despite the DFW name, the awards are open to eligible auto repair shops in all 254 Texas counties. Shops are ranked within their own city and category, regional winners are named in 10 Texas regions, and regional winners advance to the statewide Texas finals.

Is it free to nominate a shop or to win?

Yes. Nominating is free, being nominated is free and winning is free. No purchase or sponsorship is required to be nominated, become a finalist or win.

Which shops are eligible?

Auto repair, collision, tire, brake, transmission and general maintenance shops with a physical location anywhere in the State of Texas that are open to the public and have an active Google Business Profile.

Where does the Trust Score data come from?

Scores are calculated from publicly available Google review information such as rating, review count, review recency and review detail. We do not purchase, edit or remove reviews.

How are winners chosen?

Each category’s Trust Score leaders and the most-nominated shops become finalists. A judging panel then reviews finalists for verification, service quality and community impact. See the Official Rules for details.

I received a mailing with a code. What do I do?

Visit the Claim Your Listing page and enter the code from your letter or postcard along with your shop details. We will send your scorecard and next steps.

Can sponsors influence the results?

No. Sponsorship has no effect on scores, finalist selection or judging. Sponsors are listed separately and clearly identified.

How will winners be announced?

Winners are notified directly, then announced on this website and on DFW Auto Marketing’s social channels. Winners receive an engraved award and a digital badge.

How do I opt out or correct my shop’s information?

Email [email protected] or call (254) 826-8225 and we will update or remove your listing.

Still have a question? Contact the awards team →